If you’re a business owner, chances are you have heard of Google Ads. Google Ads is a powerful marketing tool that can be used to reach potential customers and increase website traffic.
There are several different types of campaigns that businesses can run on Google. But how do you know which ones are right for your business?
Let’s take a look at the 7 types of Google Ads campaigns and how business owners can use them most effectively.
Search Campaigns
Search Campaigns are one of the more common types of Google Ads campaigns that businesses use. These campaigns utilize text-based ads that show up in response to searches made on on the Google search engine.
The goal of these campaigns is to get users who are actively searching for something related to your product or service to click through and visit your website. Search ads can be very effective for targeting potential customers who are already interested in what you have to offer.
Display Campaigns
Display network campaigns are different from search network campaigns in that they focus on visuals rather than text-based advertisements. These ads appear across millions of websites and apps that partner with Google, meaning they can be seen by a much wider audience than search ads alone.
Display network ads usually take the form of banner or video advertisements, which makes them ideal for businesses looking to target potential customers with visually appealing content.
Video Campaigns
Video campaigns are similar to display network campaigns in that they utilize visuals, but they go a step further by adding sound and motion to the mix. These ads appear on popular platforms like YouTube and other video sites across the web.
Video campaigns allow businesses to tell their stories in an engaging way that captures the attention of viewers more effectively than traditional banner or text-based ads can. Furthermore, videos tend to rank higher in organic search results, making them an excellent way for businesses to get noticed online without having to pay for additional advertising costs.
Shopping Campaigns
Shopping campaigns allow you to showcase products from an online store directly within Google search results when people look for similar items online.
When someone searches a keyword related to your product or service, they will see an image alongside some information about the product such as price and availability.
Shopping campaigns are ideal for businesses with an established online presence who want more visibility for their products within search engine results pages (SERPs).
App Campaigns
App campaigns are designed to promote mobile apps within Google search results and the Google Play Store.
These ads appear as an interactive banner or video ad that links directly to the app store page for downloading the app. This makes it easier for potential customers to find your app quickly and easily, and encourages more downloads.
Local Campaigns
Local campaigns are designed to target people in a particular geographical area. These types of campaigns allow you to reach potential customers who are close by, which is particularly useful for brick-and-mortar businesses.
With local campaigns, businesses can create targeted ads that show up when people search within a certain radius around their store or service location. This helps to ensure that only people who are likely to visit the business will be exposed to the advertisement.
Smart Campaigns
Smart campaigns are a more automated version of standard Google Ads campaigns. They are designed to make it easier for businesses with limited time and resources to set up ads without having to do too much in terms of research or optimization.
With smart campaigns, you can create a single ad that will automatically target and optimize itself according to your goals, such as clicks, conversions, or website visits. This makes them ideal for small businesses looking to advertise on a budget but still get good results.
Performance Max Campaigns
Performance Max campaigns are a powerful tool for businesses looking to maximize performance across all channels from one place.These campaigns utilize advanced machine learning algorithms and automated optimization to help you get the best possible results without having to manually adjust your settings.
They also allow you to access multiple channels, such as search, display, video, shopping and app campaigns all in one go. Performance Max campaigns can be set up with just a few clicks, making them an ideal solution for businesses that want to get started quickly without sacrificing quality or performance.
These are just some of the types of campaigns you can run on Google Ads. Each type has its own benefits and drawbacks, so it’s important to do your research and choose the right one(s) for your particular business needs.
With the right campaigns in place, you can take full advantage of all that Google Ads has to offer and reach more potential customers than ever before.
At Fleek Consulting, we take a multichannel approach to marketing that utilizes a variety of campaign types to help you attract and convert more leads for your business across all possible customer touch-points.
If you’re looking for an experienced PPC advertising agency, schedule a call with our team today to learn more about our Google Advertising services.