Frequently asked questions

Curious about how we work? You’re not alone. Here are the answers to some of the most common questions we get about our services, process, and results. If you don’t see what you’re looking for, please reach out to us directly.

  • How much do your services cost?

    Every business has different needs, so we provide custom quotes based on your specific situation and goals. Book a free discovery call and we’ll discuss which solution is right for you and provide transparent pricing with no hidden fees.

  • What’s the average recommended budget for Google Ads?

    Average recommended ad spend budget varies from industry to industry. In general, most clients see the best results with a minimum monthly ad spend of $2,000, but more competitive industries and markets require a higher budget. We’ll guide you on the right budget based on your goals.

  • Do I really need to hire a professional web developer, or can I just do it myself?

    As a business owner, your time and expertise are better spent on what you do best—running your business. While DIY website builders might seem like a quick fix, they often fall short when it comes to creating a site that truly performs.

    Think of it this way: if you were a doctor, you wouldn’t expect a patient to diagnose and treat their own chronic illness—you know the chances of success would be slim without the right expertise. Similarly, a contractor wouldn’t hand a homeowner some materials and expect them to build a roof or restore a flood-damaged hardwood floor. The result wouldn’t live up to professional standards and could even cost more to fix in the long run.

    Your website is no different. It’s the foundation of your online presence and one of your most important marketing tools. A professional web developer understands the technical side of things, from performance and scalability to SEO and user experience. We ensure your site not only looks great but also functions flawlessly to attract and convert visitors into paying customers.

    Your expertise is what makes your business great—let us apply ours to help it grow.

  • Can’t I just use an AI website builder?

    AI website builders can seem appealing—they’re fast, affordable, and promise to take the guesswork out of building a website. But when it comes to representing your business online, “good enough” just isn’t good enough.

    AI website builders may be fine for personal projects or hobby sites, but for a business looking to grow and attract customers, they often fall short. These platforms can lack the customization, scalability, and strategic thinking that a professional web developer brings to the table. Things like search engine optimization (SEO), user experience, and site performance are critical—and AI tools simply can’t match the expertise of a human who understands how to tailor a site to your unique needs.

    A professionally developed website is an investment in your business’s long-term success. It ensures your site is designed to grow with you, perform well, and deliver results—not just look pretty. AI can assist in some areas, but when it comes to building a high-performing business website that authentically represents your brand, there’s no substitute for human expertise.

  • Do I really need an SEO company? What about AI SEO software?

    AI is undeniably reshaping the SEO landscape, and as an experienced SEO company, we’re embracing this evolution to deliver even better results for our clients. While AI tools can streamline tasks like keyword research, trend analysis, or content generation, they’re only as effective as the human expertise guiding them.

    SEO is more than just data and algorithms—it’s about understanding your unique business, crafting authentic content that resonates with your audience, and adapting to ever-changing search engine behaviors. AI might be able to assist with processes, but it lacks the creativity, intuition, and strategic thinking that come from years of experience in the field.

    As AI becomes more prevalent, businesses need an SEO partner who not only leverages this technology but also brings the human insight needed to create a well-rounded strategy. By combining AI efficiency with a tailored, human-led approach, we ensure your business stands out and builds trust over the long term. AI isn’t going anywhere, but neither is the need for expert guidance to navigate the complexities of effective SEO.

  • How long will it take for me to see results?

    SEO is a long-term investment. While you might see small improvements within 3 to 6 months, significant results—like ranking on the first page for competitive keywords—can often take 6 to 12 months or more.

    It’s sort of like planting a garden. You prepare the soil (your website), plant seeds (your keywords), and nurture it consistently (content and backlinks). It takes time for everything to grow, but the results are worth it.

    Your starting point and industry competition play a big role in how fast you’ll see progress. A brand-new website may take longer, while a more established domain might move faster.

    That’s why we often recommend combining SEO with PPC. PPC can deliver quick leads while your SEO efforts build momentum, setting you up for sustainable, long-term growth.

  • What if my business already has a website?

    No problem! Many of our clients come to us with an existing website. We can optimize your existing site for better performance and rankings, or we can discuss whether a redesign would help you achieve your goals more effectively.

  • What industries do you specialize in?

    We primarily work with restoration companies, home service contractors, and alternative healthcare practitioners. That said, we’ve worked with businesses in a variety of industries—reach out to see if we’re the right fit for you.

  • How do I know your marketing services will work for my business?

    The truth is, you can’t know for sure—but our track record speaks for itself. Many of our clients have been with us for nearly a decade, which is a testament to the trust we’ve built and the results we’ve delivered.

    We understand that some business owners have been burned by marketing companies in the past, and it’s natural to feel hesitant. But successful partnerships require mutual trust. If you see the value in search engine marketing and view it as an investment—not an expense—you’re far more likely to see long-term success.

    We’re not looking for short-term clients. We want to lock arms with business owners who share our vision for sustainable growth. If you’re ready to partner with a team that’s committed to your success, we’re here to help.

  • Will I own my website once it’s built?

    Yes, absolutely. Unlike some agencies, we believe in full transparency. You’ll have complete ownership of your website and all its associated assets.

    When your site launches, we’ll provide you with a comprehensive Website Owner’s Manual, so you’ll have everything you need to keep your site secure and up to date if you choose to manage it yourself. Or, if you’d prefer to focus on your business, we offer Website Care Plans that handle hosting, management, and all the technical details for you.

  • How are you different from other digital marketing agencies?

    We don’t believe in cookie-cutter strategies or one-size-fits-all solutions. Every business is unique, and so is our approach. Our team creates tailored marketing strategies that align with your goals and address the specific challenges of your industry.

    We also take pride in building websites the right way—using Semantic HTML and professional tools to ensure your site isn’t just visually appealing but also well-optimized for search engines, scalable for growth, and easy to manage. Many agencies rely on drag-and-drop builders or shortcuts that lead to performance issues and costly rebuilds later. With us, you get a solid foundation from the start.

    What really sets us apart is our commitment to partnership. We don’t just work for you; we work with you. We’re not here for short-term gains but to be a trusted extension of your team, focused on long-term success.

    Finally, we’re personally connected to the industries we serve. Whether it’s helping restoration companies rebuild lives or supporting alternative medicine practitioners who transform health, we’re deeply invested in the impact our clients have. That passion fuels everything we do, ensuring you get a marketing partner who truly understands your business and cares about your success.

  • How often will I hear from you once my campaign is live?

    We provide regular updates and detailed monthly reports, and we’re always here to answer questions or discuss campaign performance. Our commitment to being accessible and responsive is one of the key reasons many of our clients have trusted us for nearly a decade.

  • What if I don’t see results?

    Digital marketing is an ongoing process, but with a tailored search engine marketing campaign that incorporates SEO, PPC, and professional website development, it’s highly unlikely you won’t see results. Our multi-channel approach ensures that every aspect of your online presence works together to attract and convert leads.

    While SEO is more of a long-term investment, we set a solid foundation with a website that’s built to perform and rank well in search engines. In fact, we’ve had clients achieve rankings for new, relevant industry keywords simply from the quality of their site build—even before implementing a formal SEO strategy! And for those looking for immediate traction, PPC campaigns can start delivering qualified leads within the first week of launch.

    Our data-driven approach means we’re always refining strategies to maximize results, ensuring your campaigns are aligned with your goals every step of the way.

  • What’s the difference between SEO and PPC? Do I need both?

    SEO is a long-term strategy to improve organic rankings, while PPC drives immediate leads through paid ads. Together, they create a balanced approach for short- and long-term growth.

    For clients on a budget, we usually recommend starting with PPC to drive quick results. After about a month or two, clients can then reinvest any revenue generated into a long-term SEO strategy.

  • Can I pause or cancel my campaigns at any time?

    For PPC, yes—you have full control over your ad spend, though we do ask for a 30-day notice to offboard the management of your campaigns. For SEO, we request a 12-month commitment to see the best results, but if you don’t see any measurable progress after month 6, you can cancel with a 30-day notice.

  • Do I need professional hosting for my website?

    Yes, professional hosting ensures your site runs smoothly, loads quickly, and remains secure. We offer hosting services as part of our website management plans.

  • What does a website management plan include?

    Our management plans cover things like regular updates, security monitoring, technical optimization, as well as licensing for all of the professional software that was used to build your site. 

    For a full list of what’s included in our website care plans, click here.

  • What types of reports do you provide?

    We send detailed monthly reports with metrics like traffic, rankings, conversions, and ad performance so you can see exactly how your campaigns are performing. For clients who want more data, we offer weekly reports as well as a custom client portal with dashboards that pull in data from a variety of sources, including: Google Analytics, Google Search Console, Google Business Profile, Google Ads, CallRail and more.

  • Do you offer any guarantees?

    No honest SEO company can guarantee specific rankings. Google’s algorithm is constantly changing and there are too many variables outside our control.

    What we do guarantee:

    • Transparent partnership and honest communication
    • Consistent execution of proven strategies
    • Measurable progress toward your goals
    • Full access to tools and data (you own your marketing)
    • No long-term contracts—cancel anytime with 30 days’ notice.

    If you’re not seeing any improvement after 6 months, we’ll work for free until you do—or part ways with no hard feelings.

  • What’s the difference between GeoAmp and FleekFlow AI?

    GeoAmp is for local visibility—showing up in Google Maps, getting more reviews, and dominating local search. Perfect for local service businesses (i.e. contractors, restoration companies, health practitioners, etc.). FleekFlow AI is for organic visibility—ranking higher in Google search results (not just the map pack) and showing up on AI platforms like ChatGPT. Perfect for businesses that want to rank for broader keywords beyond just local searches. Many clients use both: GeoAmp for local leads and FleekFlow AI for organic website traffic. If you’re a local business owner, we often recommend combining both strategies.

  • How do you help businesses show up on ChatGPT and AI platforms?

    When people ask ChatGPT, Perplexity, Gemini or other LLMs for recommendations, these AI platforms pull information from authoritative sources across the web—your website, online directories, review sites, social media, and more. We optimize your entire online presence so AI platforms recognize you as a trusted source and recommend you when people search for your services. This is called GEO (Generative Engine Optimization)—the next evolution of SEO. All of our solutions (GeoAmp, FleekFlow AI, SocialAmp) include AI search optimization.

  • What’s GEO (Generative Engine Optimization)?

    GEO is the next evolution of SEO. Instead of just ranking in traditional search engines like Google, GEO ensures your business shows up in AI-generated answers on platforms like ChatGPT, Perplexity, and Gemini. As more people use AI platforms to search for recommendations, GEO is becoming just as important as traditional SEO. We specialize in both.

  • Can I run these tools myself, or do I have to pay you to manage them?

    You choose! We offer both DIY and Done-For-You options for most of our solutions:

    DIY: You get access to the platform, training, and support, and you run it yourself. Perfect if you have time and want to own your marketing in-house.

    Done-For-You: We manage everything for you. Perfect if you don’t have time or prefer to focus on running your business. You can switch between DIY and DFY anytime with no penalties and no hassle.